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Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Episode 12 : Airlines
September. 29,2010
Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.
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Episode 11 : Infomercials
September. 22,2010
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Episode 10 : Insurance
September. 15,2010
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Episode 9 : Religion
September. 08,2010
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Episode 8 : Shaving
September. 01,2010
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Episode 7 : Milk
August. 25,2010
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Episode 6 : Non-drinking
July. 21,2010
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Episode 4 : Deodorant
July. 07,2010
Endorse Me: Kevin Rudd
How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising.
The Pitch: Oil spills
Ad of the week: Analysing the award winning Old Spice ad.
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Episode 1 : Cleaning Products
June. 16,2010
How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products.
The Pitch: Save the Blobfish
Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.
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