1989. Silvio has a new lease on life and intends to enter politics, planning a campaign to become president of Brazil. But with widespread popularity, Silvio’s opponents scheme to push him out of the race. In 2010, a journalist alerts Silvio to some troubling information.

Silvio makes his campaign official, but he quickly learns that his strategies as a TV magnate don’t necessarily translate to the political arena. His opponents, meanwhile, maneuver to push him out of the race. In 2010, Silvio seeks to get in front of a bombshell story on PanAmericano.

A humiliated Silvio sets his sights on overtaking Globo’s top spot in the ratings and enlists the help of a young marketing professional. Michelly, a Mexican actress, changes the dynamic of SBT, including that of its founder. In 2010, Silvio begins to grasp the depth of the trouble at PanAmericano.

Silvio becomes obsessed with making SBT the most viewed channel in all of Brazil, embarking on a transformation that will put everything he’s built at risk. In 2010, Silvio tries to use the journalist's past as leverage to bring her on his side.

The overhaul of SBT has alienated some of the channel’s collaborators and created a hole in the budget, forcing Silvio to turn to an old competitor as part of a strategy to regain lost prestige. In 2010, the PanAmericano scandal is leaked to the press.

The ratings war between Globo and SBT ushers in a new, scandalous era of programming on Brazilian TV. Meanwhile, Silvio is forced to shift gears as a crisis hits his family. In 2010, Silvio is on the ropes as he looks at a possible jail sentence, but a potential exit out of the trouble emerges.

Silvio is unable to rid himself of problems at SBT while he deals with the kidnapping of his daughter. Making matters more complicated, Silvio seeks to handle the kidnapping on his own. In 2010, as the Federal Police become involved in the PanAmericano scandal, Rossi puts forward a possible solution for Silvio.

Patricia’s kidnappers show up at the Abravanel house, leading Silvio into a perilous encounter. The standoff results in a media circus, yet it gives Silvio the opportunity to use his communication skills to take control of the situation. In 2010, Silvio makes a costly sacrifice in an attempt to not give in to Rossi’s demands.