This is the story of famed hot rod & custom car designer Ed "Big Daddy" Roth, the creator of Rat Fink. It's a generally chronological description of his journey. It's style is mostly derived from the outsider art that he had such a hand in building. For a general documentary of everything hot rod, this one touches on all of it. It's not that personal of a story. It's not like it gets into his life or anything. It's all about the cars, and the art.The movie has a lot of animation based on his style of outsider art. It has a lot of stock footage and narration. In fact, the cars get their own voice in narration. Like most car guys, they're trying to give personality to each car. However they all start to sound the same and not that individualized. There's a lot to like, but it's mostly for fans. We don't see anything personal, but we do see a lot of pretty cars.

This documentary is greatness. All of those who wonder where the present day hot rod culture is from need to see this film. Those of you who need to pay homage to the rodder Gods need to watch this film. Those of you who need to learn that hot rod culture is not a fashion statement need to watch this film. Thank you for letting all the punks who think that street racing is a right know that your little world isn't crap without people like American auto makers and Ed Roth. Thank you to good people like John Goodman, Jay Leno and most of all, the hard working artists and Ilene Roth who work their tails off every day to keep Big Daddy's work alive. If you think REAL Hot Rodding is dead, just take a ride up to Manti Utah and go to the Rat Fink reunion, or go to the Blackhawk Museum in California. You'll see that ALL car culture is because of people like Ed. LONG LIVE BIG DADDY!!!

Well, some of the silliness of the animations was a bit over the top but I figure they didn't have enough real footage to fill out an entire movie. It was imaginative, and to its credit, it was a primer on the tremendous impact of this forgotten artist.Forgotten? Well, I forgot about him. Wow, my brother was really into hot rods and he had all the magazines and the CARtoon books and such and I read all of the latter and marveled at Big Daddy's creativity, even in my early teens. Everything came rushing back when I saw this movie. Let's face it, the guy was far out, he was into his thing, and he really did provide an inspiration for the art/media/design/culture that was to come in just a few years. Wow.

The creator of Rat Fink was one of my graphic heroes when I was younger, I tried to emulate his style, and now, because of the movie, he still is. Rat Fink rules, and so does the director of this Documentary, Ron Mann, who has given us rockin'docs about comic books, the twist and poetry in motion. Ron is one of the rare filmmakers who manage to preserve and capture important sections of American Popular Culture. He does so with wit, incredible attention to detail, music tracks, graphic presentation and engaging editing. He also seems to capture the zeitgeist in a way that no one else does in documentaryland. Who would've guessed that a film about Rat Fink could be an artful metaphor for many of the issues that define America today? I say 10 outta 10.