Part documentary, part expose, this film follows one-time child evangelist Marjoe Gortner on the "church tent" Revivalist circuit, commenting on the showmanship of Evangelism and "the religion business", prior to the start of "televangelism". Preserved by the Academy Film Archive in 2005.
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This film actually won the Oscar for Best Documentary in 1972 and profiles former child evangelist Marjoe Gortner as he re-enters the seedy world of preaching across the US for money. Gortner is very open that he is doing it for quick cash and exposes the tricks of the trade. The filmmakers make sure to hammer this point home by juxtaposing shots of dudes counting stacks of money with sermons. I would have preferred more on Marjoe the man as they barely scratch the surface. For instance, he speaks briefly about the relationship with his father (also a preacher) but the filmmakers never dig deeper. The sermons/preachings highlighted are overly drawn out as well, running 20 minutes at a time which makes them tend to get repetitive. The end has Gortner contemplating a move into acting, something he was able to do for the better part of the 70s and 80s.
This is of the finest documentaries I've seen, and I've seen quite a few at festivals in recent years. Not only is Marjoe Gortner as intriguing as any of the great charismatics and eccentrics of documentary cinema, but the documentary technique is top notch. The cinematography in the church scenes is dynamic yet sharp and focused, and the editing keeps the momentum with a steady stream of insights and revelations, culminating in the more honest and confessional final act. It's a relatively long movie, and the goings-on inside the church take up a large proportion of the runtime, but they're shot so expertly, with brave intimacy and varying points of interest, that they never become unbearable. The music, while painfully dated, is totally authentic.The strange interplay and connectivity between the mainstream youth counter-culture, exemplified by the film crew and Marjoe in his interviews, and the Pentecostal subculture provides most of the thematic interest. There's nothing novel about relating fervent religiosity to the kinds of drug use prevalent in the 70s, but Marjoe's embodiment of this cultural duality, and the ease with which he transitions from ecstatic evangelical to a paragon of counter-cultural values, suggests that these two polar inclinations in American culture are not as disparate as imagined. Marjoe would rather have been a money grabbing rock star like Alice Cooper, and might have been given a different upbringing, but this is as close as he can get. That he's manipulating the spiritual passions of his audience is a fact subordinate to the satisfaction of performing and connecting emotionally. And even as he spouts religious rhetoric that means nothing to him, and takes the money of those expecting miracles and salvation, is he not giving the people exactly what they want, performing the spontaneous and charismatic rites of Pentecostal Christianity in a manner that is skillful and respectful of the traditions and expectations of that faith? I don't think I can find a single glaring flaw in the film, even as it approaches ethically questionable territory on account of its complicity in Marjoe's act and the necessity to mislead those who are being filmed or interviewed. Certainly, more interactivity with the Pentacostal churchgoers would have been welcome. One questions whether Marjoe is being completely honest in his interviews, but for someone for whom performance and chicanery are inseparable aspects of life, do the filmmakers really need to press the question? Even without a narrating voice, the point comes across with the utmost clarity.
This is the only film I have ever seen where I left the theater with sore gut muscles from laughing so hard. Gortner's well-produced expose of the tent-revival circuit shows the denizens of that world for what they are,which offended and embarrassed a great many fundamentalists and the preachers who often fleece them; these thugs were the direct ancestors of our modern,slick televangelists.It's not so much that all of them are crooked -- though a good many are crooks and/or hypocrites -- but the overwhelming majority of even the "legitimate" ones tend to be businessmen and showmen first, preachers second (if it doesn't hurt the bottom line). There's an aphorism that states that every social movement starts out as a good cause, then becomes a business, and inevitably turns into a racket. This film portrays that in spades.
I was fortunate to have a liberal minded college professor who showed this documentary in my freshman Religious studies course. Throughout, and after the viewing my classmates and I could not help but laugh at the TRULY strange character Marjoe is (the 70's garb helps). Some of us outright cracked up. Others were offended. He is so glib about bilking the masses. You find yourself sitting back at some point in the flick and saying, "See, I told you." Charisma is awesome and it is rarely seen as strong as Marjoe possesses it.