The true story of João Guilherme Estrella ("Johnny"), a young middle-class bon vivant who became a big-time cocaine dealer in Rio de Janeiro in the early 1990s.

After stirring society by leaving her groom at the alter and going directly to a prostitution house, a young model becomes the city's most famous harlot, known as "Hilda the Hurricane", in the 50's Brazil. She could do fine if it wasn't for Malthus, a young novice said to be a saint, for whom she falls in love. However, the boy is kept under the strict, severe doctrine of Father Nelson, a conservative priest intolerant even to every minor sin. Things start getting harder when Roberto, Malthus' old friend and a communist reporter (the actual author of the story), tries to interview Hilda and disclosure the real reasons behind her radical change of mind. In the meantime, the middle-classes are terrified by the "leftist threat" in Brazilian politics.

Maria Eduarda "Duda" Pinheiro is a successful top model. After being hired to model Covery brand clothes, she meets the Kundera brothers, Alex and Gaspar, owners of the company. Gaspar, a former beatnik, is over 40 but still practices surfing, lives in a beach-side house and raises five children: Elvis (named after Elvis Presley), Ringo (Starr), Jane (Fonda), Olívia (Newton-John) and (John) Lennon, all from different mothers who left them with him. Anastácia "Naná" Passos, Duda's friend and mentor, loves him platonically, and rivalizes with Mariza Borges over him. Alex by contrast is a yuppie. He and their mother Morgana have a love-hate relationship and rivalry with his brother over Morgana's attention and the company. Alex begins to love Duda, however she falls in love with Lucas, a graffiti artist who is on the run from the São Paulo police due to his involvement in a crime there. He is also searching for his real father, and thinks it's either Alex or Gaspar.