After his ad agency goes bankrupt, an indebted Fırat falls for a singer at a yoga retreat and joins her on a journey of self-realization.

The protagonist of the story, Ercüment Çözer rebels against disrespect and rudeness that we tend to avoid, ignore and eventually forget. Ercüment Çözer is a sociopath obsessed with the idea of respect. However, this time, he is not alone on his obsessive journey. The young lovers Helen and Savas, who have just stepped foot into the real world, find themselves in the middle of difficult situations after being mistreated by a group of people and end up being responsible for a chain of murders that take place in Istanbul. The concept of disrespect instantly turns into a social and mediatic struggle between the two generations. As for the mediatic follow up, Turkey’s most famous morning show host, Hasret will undertake it, however, nobody knows that she is also about to take part in this journey on another level. By getting to the core of this obsession, we will be witnessing the reflection it has on society.