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The film is about the formation of a music channel that has shaped modern pop culture. On August 1, 1981, the life of a whole generation of Americans changed forever - on this day MTV began its broadcasting day, making VJ a new teen hero and creating a canon of music video as a vivid artistic statement.

Pauly Shore as  Himself (archive footage)
Sting as  Himself
Benji Madden as  Himself
Michael Nesmith as  Himself
Norman Lear as  Himself
Billy Idol as  Himself
Dee Snider as  Himself
Michael Ian Black as  Himself
Pat Benatar as  Herself

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