I don't want to waste too much time on this review, as the film itself was already time wasting enough.First of all, nothing happens. The picture of the film makers being chased on the front cover was bogus, they weren't chased, they weren't attacked -- some people argued with them at the end of the 'prank' in an extremely non-threatening way and that was all.Secondly, the film was extremely poorly made. It's honestly hard to make a documentary this boring, everything about the production was poor and not even up to a decent amateur standard. It's amazing how poorly edited and selected the cuts that they used were. Just really, really, woefully poor film making.In the end, when pressed on the issue, the film makers admitted that they got the money for this big hoax as a grant from the Czech government. Apparently, they are privileged boys with some connections. It's actually quite sickening when you think about a relatively poor nation like the Czech Republic having their tax dollars squandered in this way so that two unusually dim witted brats can play a big joke on a couple thousand people.And I have to say, considering the time and resources involved, getting what looked like at most 2,000 people to show up for the joke is not very impressive. These guys are underachievers all the way to the finish.Boring, offensive, poorly made, waste of time. End.

If you're as much of a fan of a well conceived prank as much as I am, well, get yourself up,out & to any cinema that is showing Czech Dream. Czech Dream (or Cesky Sen,as it's called),is a well planned out prank by two Czech student film makers that gage reaction in their fellow citizens regarding consumer culture. After the Velvet Revolution of 1989,which led to the formation of the Czech Republic, and Slovakia, people basically wanted the same things that their neighbours in the West wanted:basic creature comforts (and didn't have to stand in endless lines for). Filip Remunda & Vit Klusak have crafted a tongue in cheek black comedy about attacking the vulnerability in people by creating a hypermarket that doesn't exist. It's just a well put together prank (with the film being the making of the prank). The reaction of the Czech masses when they show up to go on a buying frenzy, only to find out that their beloved Cesky Sen is all a prank. Some folk (such as I) will walk away with a perverse smile,like we were just witness to a well put together joke, others will probably walk out, feeling the same anger that some of the shoppers felt. This is a film I would recommend to anyone who is familiar with pranksters such as 'The Yes Men'(who also have a equally sly film documentary on some of their antics,which I also recommend). Czech Dream is a film that one will have to do a bit of searching out to find, but is well worth it.

after weeks of advertising at the tax payers expense via a student grant; about 2000 hapless consumers including the aged and handicapped listen to preposterous ribbon cutting speeches and charge/jog while complaining about lack of parking across a paddock to find the hypermarket is a canvas facade on scaffolding. Listening to amateur Czech consumers angry abuse about the perpetrators is a very funny thing!The build up was painful as filmmakers attempt to poke obvious jibes at the likes of BBDMs Czech office that helped them create a radical campaign. About as funny as most non-English speaking comedy; "look Vladimir, he throw pie in face!".....yes, we've seen that one...sigh...welcome to the West. But it was worth it to see the irate responses of the elderly and confused.Why? When the filmmakers were finally quizzed. I believe their point was that citizens blindly obey and will go to the EU referendum the same way. The Govt and big business are lying to us. 'Look…' they say; 'we just paid them to do the same thing.' If you enjoy the spoutings of incensed people, Milo says check it out.

A lot of czechs actually became angry at the makers of this movie, they felt betrayed, but it also shows very well how new western style economies can be vulnerable and that appearances rule our lives.See for yourself how consumers allow themselves to be fooled by 'the big companies' I am not necessarily an anti-globalist or anything, some of the big companies have actually made goods more accessible for everyone, but a large number of us should be more aware of the effect the media have on us.Other than that the movie is just fun to watch and quite funny at many points.nice one guys! at'zije konzumentBas zNizozemi